Nothing slips through the cracks.

Most pest control companies do not have a lead problem. They have a lead-handling problem. The calls come in, the web forms come in, the technician texts in a termite lead from the field — and then those things live in three different places, with no shared definition of who owns what.

Capture everything in one pipeline

• Inbound calls and voicemails from the CSR queue.
• Web forms and quote requests off your site.
• Field-generated leads — the exterior survey a tech ran while on a neighbor's stop.
• Referrals submitted through the customer referral portal.
• Upsell opportunities flagged on an existing account.

They land in a single board with clear stages — new, quoted, won — and a clear owner on every card.

Time to contact is the metric that matters

Of every number in the sales side of a pest control business, speed to first contact predicts close rate more reliably than almost anything else. Driven One tracks it per lead and per CSR, so "we call people back quickly" becomes a number instead of an assumption.

The same is true of booking rate. A CSR who books 62% of inbound calls and one who books 41% are producing wildly different amounts of revenue from the identical marketing spend, and until you measure it, they look the same on the schedule.

Aging is where the money leaks

A quote sitting untouched for nine days is not a pipeline entry, it is a loss that has not been recorded yet. Driven One surfaces stalled opportunities by age so somebody follows up while the quote is still live.

Connect it to how people are paid

Lead handling improves fastest when it shows up in the scorecard and the incentive program. Booking rate for CSRs, field-generated leads for technicians, close rate for sales — all of them are inputs you can score and reward.

It sits on top of your CRM

Your CRM owns the account once it is sold. Driven One owns the part before that, and hands off cleanly. Nobody is asked to migrate their book of business. See how the layering works.