Writing for people who run pest control companies — performance management, technician retention, reviews, referrals, and the numbers worth arguing about.
Production per hour, callbacks, CSR booking rate, cancel rate, LTV against CAC — what each one means and which ones belong on a technician's scorecard.
Why monthly performance reviews do not work, what to put in a composite score, and how to weight it so the team believes the number.
Four failure modes of technician incentive programs, and how to structure one that survives past the first month.
Request timing, technician attribution, and why review generation belongs in a performance system rather than a marketing tool.
The highest-converting moment to ask for a referral, and why a referred neighbor is worth more than the close rate alone suggests.
The division of labor between a pest control CRM and a performance operations platform, and why replacing the CRM is usually the wrong answer.
One platform. One login. One source of truth — for your team, your reputation, and your revenue.
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